Facebook has established a new partnership with the Better Business Bureau National Programs’ National Advertising Division (NAD), the investigative division tasked with addressing disputes regarding truth and accuracy in advertising. NAD will now be able “to directly share with Facebook the outcomes of cases related to specific ad campaigns faster.”
The BBB and Facebook have also launched a “Shop Safe, Shop Smart” campaign that will run through December on Facebook, Instagram and other social media channels. The campaign is aimed at helping consumers spot, avoid and report online scams.
Why we care. Trust and safety will be particularly crucial for Facebook to continue to grow its social commerce business. The NAD agreement should help bolster Facebook’s efforts to police advertising on its platforms. “This will allow our enforcement teams to take action on ads reported to us that violate our policies, while helping to encourage more ethical practices among advertisers and across the digital advertising industry.