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WhatsApp’s Disappearing Messages Option is Live

WhatsApp announced the launch of a new disappearing messages option last week. Here is their official announcement."When disappearing messages is turned on, new messages sent to a chat will disappear after seven days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control" - Facebook

LinkedIn Acknowledged it Discovered 2 Measurement Errors

LinkedIn has acknowledged two measurement errors that led to "over-reporting" of video views and ad impressions on sponsored content campaigns. The issues were recorded for more than two years and affected more than 400 thousand advertisers, the company said. LinkedIn is issuing ad credits to advertisers who were overcharged.

Instagram Moves Shop & Reels Features

Instagram is updating the app's navigation bar to Shopping and Reels. We think that this feature is intended to compete with rivals like TikTok. You will know see a Compose button and an Activity tab which was relocated to the top-right of the home screen. The center middle button now belongs to Reels.

New Gambling Ads Limit Controls Imposed by Google

Google (aka Youtube) announced big changes to its platform for Alcohol and Gambling Ads. They are adding new user controls which limits the use of their tool to anyone running advertising related to gambling and alcohol. The new feature will launch first on YouTube in the U.S. and will then roll out to Google ads and other countries next year, the company said. “We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” Elijah Lawal of Google global communications and public affairs in a blog post.

Salesforce Acquires Slack for over $27 Billion

Salesforce Acquires Slack for over $27 Billion.

Ariadna: A Powerful Communications Agency

Ariadna Communications Group is an independent Group of communications, with greater presence in North, Central and South America. They are able to build award-winning comprehensive strategies and impactful communication and marketing campaigns.

MEC: The Original Wavemaker – Previously the 5th Largest Agency

MEC was at one point the the 5th largest marketing media agency in the world. They pretty much had some of the best accounts any agency owner could think of. Their jaw-dropping international client list included brands such as Vodafone, Netflix, Paramount Pictures, Marriott, Chanel, GE, Visa, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany and Michelin... Just to name a few!

MarSum: Marketing, Advertising and Retail Conference Offering Innovative Learning and Networking Opportunities

MARsum offers a unique platform which brings together an elite group of high performing individuals and companies whom they recognize for their contributions to the marketing, advertising, and retail sector.

Xaxis: Programmatic Solutions Transforming Digital Media Into Business Outcomes

Xaxis claim they transforms digital media into business outcomes. The focus on maximizing the ROI of their clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, Xaxis is GroupM’s advanced programmatic media arm, delivering outcomes for more than 3,000 brands in 48 markets around the world.

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