Today, Instagram announced big changes to its platform – a Reels tab and a Shop tab.
The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love.
"At Instagram, our focus has always been on young people and creators because they’re trendsetters. Change is happening quickly right now, including how both of these groups use Instagram and engage with the world. This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young" - Adam Mosseri, Head of Instagram
The short-form video app’s hot streak has continued, with its user base having tripled since 2018, TechCrunch reported. Further, its growing advertising business and sales of virtual gifts for tipping creators made TikTok the number two non-gaming app by consumer spending in the third quarter of this year. As per App Annie: "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion."
WhatsApp announced the launch of a new disappearing messages option last week. Here is their official announcement."When disappearing messages is turned on, new messages sent to a chat will disappear after seven days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control" - Facebook
Digital Food & Beverage is a great meeting place where hundreds of digital marketing and ecommerce professionals from the most disruptive companies in food and beverage come together and benchmark to better serve their customers while growing their online business, faster.
MARsum offers a unique platform which brings together an elite group of high performing individuals and companies whom they recognize for their contributions to the marketing, advertising, and retail sector.
TheNuvo is a digital shop specializing in marketing and advertising for small companies & startups. They are one of the lowest priced, full-service, marketing platforms available in the market for small business entrepreneurs. Their marketing programs can accelerate small business growth and position brands online. No strings attached. This is an agency that offers business owners an opportunity to have a "defense" marketing strategy as they grow their business, at a low monthly price. If you are looking for account managers and are very picky with your creative, this is not the agency for you. TheNuvo is the perfect solution if you want to keep marketing expenses low, but still capitalize on digital consumers that may be looking for your product or service.
Ariadna Communications Group is an independent Group of communications, with greater presence in North, Central and South America. They are able to build award-winning comprehensive strategies and impactful communication and marketing campaigns.
MEC was at one point the the 5th largest marketing media agency in the world. They pretty much had some of the best accounts any agency owner could think of. Their jaw-dropping international client list included brands such as Vodafone, Netflix, Paramount Pictures, Marriott, Chanel, GE, Visa, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany and Michelin... Just to name a few!
Semrush is a product that helps you optimize your website for search engines. It was created in 2008 by Oleg Shchegolev and Dmitry Melnikov, it now has a very large user base — millions of users. They are definitely one of the most popular SEO tools currently available in the market.