Monday, May 17, 2021
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Monday, May 17, 2021
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CATEGORY

Analytics

TikTok’s Monthly Active Users are Estimated to Surpass 1 Billion in 2021

The short-form video app’s hot streak has continued, with its user base having tripled since 2018, TechCrunch reported. Further, its growing advertising business and sales of virtual gifts for tipping creators made TikTok the number two non-gaming app by consumer spending in the third quarter of this year. As per App Annie: "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion."

LinkedIn Acknowledged it Discovered 2 Measurement Errors

LinkedIn has acknowledged two measurement errors that led to "over-reporting" of video views and ad impressions on sponsored content campaigns. The issues were recorded for more than two years and affected more than 400 thousand advertisers, the company said. LinkedIn is issuing ad credits to advertisers who were overcharged.

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