Monday, May 17, 2021
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Monday, May 17, 2021
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CATEGORY

Social Media

BBB Partners with Facebook

Facebook has established a new partnership with the Better Business Bureau as consumer safety is crucial for growth. Partnerships like these, help to foster ethical practices amongst the industry.

Instagram Introduces Shop Tabs

Today, Instagram announced big changes to its platform – a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love. "At Instagram, our focus has always been on young people and creators because they’re trendsetters. Change is happening quickly right now, including how both of these groups use Instagram and engage with the world. This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young" - Adam Mosseri, Head of Instagram

TikTok’s Monthly Active Users are Estimated to Surpass 1 Billion in 2021

The short-form video app’s hot streak has continued, with its user base having tripled since 2018, TechCrunch reported. Further, its growing advertising business and sales of virtual gifts for tipping creators made TikTok the number two non-gaming app by consumer spending in the third quarter of this year. As per App Annie: "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion."

WhatsApp’s Disappearing Messages Option is Live

WhatsApp announced the launch of a new disappearing messages option last week. Here is their official announcement."When disappearing messages is turned on, new messages sent to a chat will disappear after seven days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control" - Facebook

LinkedIn Acknowledged it Discovered 2 Measurement Errors

LinkedIn has acknowledged two measurement errors that led to "over-reporting" of video views and ad impressions on sponsored content campaigns. The issues were recorded for more than two years and affected more than 400 thousand advertisers, the company said. LinkedIn is issuing ad credits to advertisers who were overcharged.

Instagram Moves Shop & Reels Features

Instagram is updating the app's navigation bar to Shopping and Reels. We think that this feature is intended to compete with rivals like TikTok. You will know see a Compose button and an Activity tab which was relocated to the top-right of the home screen. The center middle button now belongs to Reels.

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