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Facebook has established a new partnership with the Better Business Bureau as consumer safety is crucial for growth. Partnerships like these, help to foster ethical practices amongst the industry.

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BBB Partners with Facebook

Facebook has established a new partnership with the Better Business Bureau as consumer safety is crucial for growth. Partnerships like these, help to foster ethical practices amongst the industry.

Instagram Introduces Shop Tabs

Today, Instagram announced big changes to its platform – a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love. "At Instagram, our focus has always been on young people and creators because they’re trendsetters. Change is happening quickly right now, including how both of these groups use Instagram and engage with the world. This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young" - Adam Mosseri, Head of Instagram

TikTok’s Monthly Active Users are Estimated to Surpass 1 Billion in 2021

The short-form video app’s hot streak has continued, with its user base having tripled since 2018, TechCrunch reported. Further, its growing advertising business and sales of virtual gifts for tipping creators made TikTok the number two non-gaming app by consumer spending in the third quarter of this year. As per App Annie: "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion."

WhatsApp’s Disappearing Messages Option is Live

WhatsApp announced the launch of a new disappearing messages option last week. Here is their official announcement."When disappearing messages is turned on, new messages sent to a chat will disappear after seven days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control" - Facebook

LinkedIn Acknowledged it Discovered 2 Measurement Errors

LinkedIn has acknowledged two measurement errors that led to "over-reporting" of video views and ad impressions on sponsored content campaigns. The issues were recorded for more than two years and affected more than 400 thousand advertisers, the company said. LinkedIn is issuing ad credits to advertisers who were overcharged.
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MailCon: Email Trends Virtual Conference

MailCon is a conference focused on email marketing. The conference offers a a great amount of knowledge and best practices in email marketing strategies, techniques, and operations.

Digital Food & Beverage Virtual Event

Digital Food & Beverage is a great meeting place where hundreds of digital marketing and ecommerce professionals from the most disruptive companies in food and beverage come together and benchmark to better serve their customers while growing their online business, faster.

NRF Retail’s Big Show – Chapter One

NRF 2021 – Chapter 1 is an online version of Retail's Big Show that includes all the new curated sessions, networking programs and a virtual Expo.

MarSum: Marketing, Advertising and Retail Conference Offering Innovative Learning and Networking Opportunities

MARsum offers a unique platform which brings together an elite group of high performing individuals and companies whom they recognize for their contributions to the marketing, advertising, and retail sector.

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Top 100 Marketing & Advertising Leaders 🚀 - MarSum2020

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A digital agency for small business – TheNuvo

TheNuvo is a digital shop specializing in marketing and advertising for small companies & startups. They are one of the lowest priced, full-service, marketing platforms available in the market for small business entrepreneurs. Their marketing programs can accelerate small business growth and position brands online. No strings attached. This is an agency that offers business owners an opportunity to have a "defense" marketing strategy as they grow their business, at a low monthly price. If you are looking for account managers and are very picky with your creative, this is not the agency for you. TheNuvo is the perfect solution if you want to keep marketing expenses low, but still capitalize on digital consumers that may be looking for your product or service.

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Moz Professional SEO: Increase Traffic, Rankings, and Visibility in Search Results

Moz Pro is one of the best SEO tools in the market. We believe they offer one of the most complete tool sets we have ever reviewed and its metrics have become an industry standard even among marketers that use other tools. Moz Pro subscription includes access to site tracking snd campaign monitoring, where you can learn how your site health, link building, and keyword performance impact your SEO success. Moz is a one-stop shop in setting up your SEO strategy. It's very easy to use, works quick, and is great for the price.

SEMrush: One platform. Everything you need to dominate SEO

Semrush is a product that helps you optimize your website for search engines. It was created in 2008 by Oleg Shchegolev and Dmitry Melnikov, it now has a very large user base — millions of users. They are definitely one of the most popular SEO tools currently available in the market.

Xaxis: Programmatic Solutions Transforming Digital Media Into Business Outcomes

Xaxis claim they transforms digital media into business outcomes. The focus on maximizing the ROI of their clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, Xaxis is GroupM’s advanced programmatic media arm, delivering outcomes for more than 3,000 brands in 48 markets around the world.

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